MULUMBA REFEE
YUCAMMY SRL Founder & CEO
A graduate of the Solvay Brussels School of Economics and Business Administration, and after several years working in consulting and corporate finance, Refee decided in 2021 to take on the bold challenge of introducing a new kind of fry to the ‘land of fries’ by creating the brand Yucammy — cassava fries.
"What makes Yucammy unique is its originality and its distinctive taste. Rather than trying to replace the classic potato fry — an iconic and deeply rooted staple of Belgian culture — our goal is to introduce a new kind of fry and shine a light on a product that is still largely undiscovered here- the cassava. Our fries are made from high-quality cassava, ensuring a delightful taste and texture that appeals to all food lovers. "
What inspired you to create the Yucammy brand ?
“I simply wanted to share a small pleasure from my childhood that remains largely unknown to the general public. When we were younger, my mother used to make cassava fries for us, and I often wondered why you couldn’t find them in other families’ homes or at celebrations. That’s when I thought — why not introduce them, or reintroduce them for some, by making them accessible and easy to cook?
VISION
Our vision is to make Yucammy the world’s leading cassava fries brand, offering a must-have snack and side dish that rivals the very best potato fries in the food industry.
MISSION
Our mission is to offer delicious frozen cassava fries that combine quality and flavor for everyone looking to experience something new — a product that is both innovative and familiar. Our goal is to make these new cassava fries easily accessible and widely enjoyed across the food industry.
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